1. …driveby culture is both fast and free. When there’s no commitment of money or time in the interaction, can change or commerce really happen? Just because you can measure eyeballs and pageviews doesn’t mean you should.
    — The full article from Seth Godin was shared with me by Joe Yevoli. It highlights a significant and great argument for our little app, HomeField.  You could break down web app audience into two categories as suggested by this article: drive-by users and value-driven users.  We have the later, and a working business model that needs tweaking (vs. a business model that needs creating).  As we read from the beginning, via Guy Kawasaki, we need to set out to change the world in a meaningful way. We are.
     
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